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n., – a marvel, wonder, surprise; a good omen
The
Prodigy program is designed for the customer who likes to receive a surprise
package periodically. It is Zealear Cellars’ Wine Club. Whenever
a new wine is released, Prodigy members will receive a bottle. They then
have the option to purchase early on, before the wine is sold out through
general distribution.
It is expected that Zealear wines will be
released twice each year. The Zinfandel and Syrah will be released in
the spring, and the Cabernet Sauvignon and Pinot Noir (2005 release date)
will be released in the fall.
All initial orders are discounted at 10%,
plus shipping and tax. Re-orders of 6 bottles or more discounted at 15%.
Customers interested in purchasing on a prerelease basis, or desiring
to order several cases should join our Virtuoso program.
The concept behind the Prodigy program is
to establish a consistent group of connoisseurs who would like to try
all of our wines, each year, and have the opportunity to purchase before
it is sold out.
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n.,
a person who has a cultivated appreciation of artistic excellence; connoisseur
The
Virtuoso program is designed for connoisseurs of fine wine, who would
like to support Zealear Cellars, purchase wine at a discount, participate
in special winery events, and need an excuse to visit Carmel. Virtuoso
members will be offered Zealear wines on a prerelease basis for each varietal
and vintage, which will ensure that they are able to purchase wine before
it is offered for general distribution.
Participation in the Virtuoso program is
based on purchases of Zealear wines. The wines are offered on a prerelease
basis with a discount structure based on volume. A purchase of one case
receives a 15% discount, a purchase of 2 cases receives a 20% discount,
three cases a 25% discount, and 4 cases or more a 30% discount, based
on annual purchases. Special offers will be made available to Virtuoso
members during the course of the year.
The concept behind the Virtuoso program
is to attract a faithful group of customers, who want to ensure that they
receive Zealear Cellars wines each year at a reasonable price. Secondly,
the goal is to assemble a collection of “friends of the winery”,
who will enjoy sharing the camaraderie of fine wine, in a pastoral setting.
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